OVERVIEW
Revolutionizing the game of connecting entrepreneurs to investors with a swipe.
In this project, we embarked on creating a robust visual system and interface design that brought a unique swipe-style connection experience to life, seamlessly connecting investors with entrepreneurs on the platform.
Every year, 2 out of 5 Americans plan to start a new business, but what stops them?
30.7 Million small business in USA
A plethora of small businesses in the USA seek capital.
486,000 Section D filings per year
A sizable cohort of investors enters the market annually.
The user network had potential
we just needed to capture these 2 archetypes
Venture Catalyst
Capital Crusader
Solution
The user network had potential
we just needed to capture these 2 archetypes
Visual Direction
In the pursuit of conveying a sense of business luxury and clean modern elegance in the app, we carefully considered multiple color palette options. Each option aimed to capture the essence of sophistication and professionalism
The Avatar
Users have the option to select their desired role, either as a “Prospect” or an “Investor,” as they embark on the profile creation process. This choice allows them to customize their experience and tailor the information they provide to best align with their specific interests
Project Creation
The project creation flow includes screens that capture all the essential details an investor needs to see in a project card. The screens guide users through the process of entering comprehensive information
Project Card
The project card is designed to display all the necessary details in a concise and visually appealing manner. Investors can swipe through the project cards and quickly assess the information provided
The Message Paradigm
Wrap Up
This project encompassed multiple aspects, ranging from user creation to a Tinder-style card matching system, along with messaging functionality and a news outlet section.
Visual Components
The app embraces clean, minimal, and luxurious visual components to create a visually captivating experience.
Design Principle
A professional and trustworthy aesthetic can be established through a color palette. Clear and visually appealing investment information, presented in a structured format with concise details, empowers investors to make informed decisions.
Aesthetic and visual design play a crucial role in establishing confidence and differentiating a product among its competitors.By crafting a visually pleasing and engaging interface, users feel more confident in the product’s quality